Last Updated: 6 February 2025
Protex AI, a global provider of AI-driven workplace safety solutions, has raised $36 million in an oversubscribed Series B round led by Hedosophia, with participation from Salesforce Ventures and existing backers. This new capital fuels the company’s expansion across the United States, reinforcing its mission to reduce accidents and fatalities through AI and computer vision.
“As global industries grapple with tighter regulations and increasing operational complexities, safety has emerged as a critical lever for growth and resilience. The safety market is evolving rapidly, with organizations prioritizing automation, efficiency, and employee well-being. We’re at the forefront of this transformation, integrating cutting-edge computer vision and AI technologies to not only enhance safety but also drive measurable improvements in workplace operations.”
Dan Hobbs, CEO of Protex AI
Recent OSHA statistics reveal that 2.4% of U.S. workers experience safety incidents annually, with more than 5,000 fatalities recorded last year. To combat this, Fortune 500 enterprises like DHL have adopted Protex AI to reduce workplace risk—achieving an average 64% cut in identified dangers within three months of deployment.
"Protex AI’s safety solution provides employers with the critical insights they need in order to make real-time decisions that mitigate risk and better protect their workforce. We’re excited to support Protex’s growth as their mission of applying AI to the global industrial workplace will reduce accidents and help optimize operations."
Jessica Bartos, Principal at Salesforce Ventures
Protex AI intends to use the newly raised funds to further develop its AI-powered platform, enhancing privacy-focused features and scaling its generative AI tool, Protex Copilot.
Copilot instantly analyzes large datasets to produce actionable insights—helping safety professionals tailor strategies that prevent accidents and reduce fatalities in industrial settings.
By bolstering its U.S. team, Protex AI aims to broaden its footprint across North America, which has been the company’s largest market for two consecutive years. The planned recruitment drive includes talent acquisition for product innovation and operational support.
Founded by Dan Hobbs and a team of safety and technology experts, Protex AI has grown into a global leader, providing services to more than 20 countries throughout North America, Europe, Asia-Pacific, and Latin America.
The company’s privacy-first approach allows it to seamlessly plug into existing CCTV infrastructure while preserving anonymity and securing sensitive data.
"The safety of our employees is non-negotiable. We are committed to fostering a culture of safety excellence and Protex AI gives us the power to identify risk before it becomes a problem, fundamentally changing how we protect our people while enabling more informed decisions across our operations."
Michael Fahy, CEO of Neovia Logistics
Hedosophia led this Series B, with Salesforce Ventures and other existing investors reinforcing their confidence in Protex AI’s long-term growth. By combining computer vision, AI-driven insights, and partnerships with enterprises worldwide, Protex AI is well-positioned to create a safer, smarter work environment.
