Last Updated: 8 July 2026
Alta, a startup that coordinates AI agents to handle prospecting, outreach, and meetings for sales teams, has raised $25 million in Series A funding. The company, founded in 2023 by Stav Levi-Neumark, Tom Hoffen, and Mor Shabtai, describes itself as an "AI System of Actions" for go-to-market (GTM) teams. In simple terms, that means the platform does not just store customer data. It acts on it, finding leads, contacting them across multiple channels, and booking meetings without waiting for a human to press the button.
The round arrives at a telling moment for B2B sales. According to Salesforce's 2026 State of Sales report, 87% of sales organizations now use some form of AI. Yet adoption alone has not solved the core problem. Many companies have simply automated broken processes at higher speed, flooding buyer inboxes with generic outreach and watching reply rates fall. The broader industry is now moving away from adding isolated AI tools and toward unified platforms that can manage the entire sales process from one place.
IN Venture, a member of Sumitomo Corporation's Venture Group, led the round. Mindset Ventures, Skywell Capital, and LeumiTech also participated, alongside existing investors Entrée Capital, Target Global, and Verissimo Ventures, as well as several angel investors and scout funds.
For decades, sales and marketing teams have relied on what the industry calls "systems of record," software like CRMs and data warehouses that store information until a human decides what to do with it. Most companies stitch together dozens of these disconnected tools. One finds leads. Another sends emails. A third tracks deals. None of them talk to each other, and none of them learn from what actually works.
The recent wave of AI sales agents was meant to solve this, but results have been mixed. Many of these tools automate a single step, such as outbound emails, without understanding the broader context of the business. They can scale activity but not quality, and in some cases make things worse by sending more messages that prospects ignore. Large CRM providers like Salesforce and HubSpot have started adding AI features to their existing platforms, but bolting intelligence onto software originally built for data storage is a very different challenge from building an AI-native system from the ground up.
"The market spent three years adding tools to the sales stack. The team at Alta went the other way and built the intelligence layer the whole stack was missing. Alta isn't competing in a category — it's defining one. That's why we wanted to lead this round, and why we're excited to introduce Alta to Japan and Southeast Asia, backed by Sumitomo's global reach."
Eitan Naor, Managing Partner at IN Venture
Alta will use the new capital to hire globally, grow its customer base, and expand the platform. Specific priorities include adding new data, CRM, and advertising integrations, as well as building agents for account management and cross-selling. These additions would extend Alta's reach beyond the prospecting stage and into later phases of the customer relationship.
International expansion is another focus. IN Venture, backed by Sumitomo Corporation's global reach, is expected to help introduce Alta to Japan and Southeast Asia. The company already serves businesses across the United States and Europe, from Fortune 500 firms to small and mid-sized companies, and the funding is expected to speed up that expansion.
Alta hit its first million in revenue within months of launching commercially and says it is on track for 800% revenue growth this year. Customers include revenue teams at Snowflake, Deel, Atlassian, and Atoms, along with hundreds of other businesses.
The company was founded in 2023 by three people with experience scaling software businesses. CEO Stav Levi-Neumark and CTO Tom Hoffen both previously worked at monday.com, the project management platform. COO Mor Shabtai is a serial entrepreneur. Their starting observation was that companies had plenty of data but lacked the tools to connect strategy with execution.
At the center of Alta's platform is what the company calls a "Company Brain," a centralized intelligence layer that maps how a specific business's sales engine works. Rather than requiring companies to juggle a fragmented collection of disconnected software, Alta replaces them with a coordinated network of AI agents that share this single brain and learn from every interaction. These agents handle prospecting, lead research, multi-channel outbound messaging, inbound qualification, AI-powered calling, and continuous optimization. They draw on more than 50 data sources and hundreds of buying signals to decide who to contact, when, and through which channel.
"Before the cloud, every company building software racked and maintained its own servers. We're doing for go-to-market what AWS did for infrastructure and the cloud: transforming a stack of cobbled-together tools that never communicated into one system that simply runs well, learns, and drives revenue pipelines and sales."
Stav Levi-Neumark, CEO and Co-founder of Alta
One detail worth noting: Alta does not require companies to abandon their existing tools. The platform connects to Salesforce, HubSpot, IBM, and Google, and integrates with more than 60 GTM tools, including Attio and Clay. It runs on top of whatever stack a team already uses. The company is SOC2 and ISO 27001 compliant.
IN Venture, the Tel Aviv-based venture firm that led the round, is a member of Sumitomo Corporation's Venture Group. The firm partners with entrepreneurs in large markets and offers strategic access through Sumitomo's global presence.
Entrée Capital, Target Global, and Verissimo Ventures all returned for this round. New investors Mindset Ventures, Skywell Capital, and LeumiTech also joined.
"Having worked closely with Stav at monday.com, I knew firsthand her rare ability to turn complex data into explosive growth. The Alta team is not just building another AI feature; they are fundamentally redefining GTM architecture. Watching them scale from inception to this milestone proves that the market is starving for a single, intelligent system of action."
Avi Eyal, Managing Partner at Entrée Capital
