Last Updated: 4 March 2025
AdGood, the first CTV advertising platform made for nonprofits, launched today at CES. Created by Kris Johns, an expert in advertising technology, AdGood helps nonprofits run affordable TV ad campaigns to share their message, raise awareness, and increase donations.
The platform connects nonprofits with unused TV ad space, giving them a chance to reach more people without spending too much.
“We are honored to bring a platform to market that has the power to transform how nonprofits of all sizes connect with their communities and new audiences.”
Kris Johns, founder and CEO of AdGood
AdGood isn’t just about filling empty ad slots. It’s about helping nonprofits reach more people and make a bigger impact. With AdGood, nonprofits can run high-quality TV ads that are usually too expensive for them. This makes it easier to connect with supporters, grow donations, and spread their message.
There are more than 1.8 million nonprofits in the U.S., but many of them can’t afford to advertise on TV. AdGood changes that by offering affordable ad options that still deliver great results.
By using AdGood, nonprofits can:
AdGood also helps nonprofits get up to 400% more ad views for the same budget compared to other platforms.
CES 2025 is the perfect stage for AdGood’s launch. It brings together nonprofits and publishers who care about making a difference.
AdGood works with agencies that represent nonprofits, connecting them to premium TV ad spots through their preferred platforms. This way, nonprofits can run professional campaigns without overspending.
One of AdGood’s key partners is Magnite, the largest independent sell-side ad company. Magnite supports AdGood by making donated ad space from publishers available for nonprofit campaigns.
“AdGood's purpose-driven platform will help nonprofit advertisers get their messages across to more audiences and gives CTV publishers the opportunity to make a positive impact through their ad space. It's a brilliant and meaningful offering, and it was an easy decision to help power the reach of the multitude of causes AdGood will help grow.”
Katie Evans, President of Operations at Magnite
AdGood’s idea is simple but powerful: use leftover ad space to create something good. Nonprofits get access to ads they couldn’t afford before, while publishers and agencies get to support important causes.
By teaming up, AdGood, nonprofits, and publishers are creating a ripple effect of positive change that helps communities across the country.
