Samsung at CES 2025: What to Expect and How to Watch?

Samsung Electronics is set to highlight its innovative edge at CES 2025, focusing on startups and emerging technologies through its C-Lab program and advancements in AI-powered home appliances.

The event will take place on January 6 at 5:00 PM PT, unveiling breakthroughs across AI, IoT, digital health, robotics, and smart home solutions.

Expected topics at Samsung’s CES 2025 presentation

Samsung’s CES 2025 press conference will cover a range of topics, showcasing innovations from its internal and external startup incubators and its commitment to advancing everyday technology. Key themes include:

• C-Lab Startups: The presentation will spotlight 15 startups, including 12 from the C-Lab Outside program, focusing on technologies like Vision-AI, sound recognition, and enterprise AI tools. These startups aim to revolutionize digital health, IoT, and robotics.
• AI-Powered Refrigerators: Samsung will introduce its new AI Hybrid Cooling technology, designed to enhance energy efficiency, extend food preservation, and optimize internal storage. This innovation combines artificial intelligence with advanced cooling systems to meet the diverse needs of modern households.
• Digital Health and Robotics: From wearable-based exercise coaching to modular robotics platforms, Samsung will highlight innovations designed to improve health and productivity.

C-Lab: A platform for startups

Samsung’s C-Lab program, which began in 2012, has nurtured over 900 startups and projects to date. At CES, the program’s success is exemplified by startups like GhostPass, winner of the Best of Innovation Award in Fintech, and DEEP.Fine, which provides XR solutions for precise digital space creation.

C-Lab Inside projects will also be showcased, including GreenFollow, a Galaxy-enabled autonomous driving solution for electric golf trolleys, and Modulero, a modular platform for robotics development.

These projects underline Samsung’s commitment to fostering innovation both within and outside the company.

How to watch Samsung’s CES 2025 presentation

Samsung’s press conference will be livestreamed on January 6 at 5:00 PM PT via the Samsung newsroom.

Viewers can access the replay shortly after the event. For those attending CES in person, C-Lab startups will be featured at the Venetian Expo’s Eureka Park, providing hands-on demonstrations of cutting-edge technologies. Samsung’s home appliances, including its AI-powered refrigerators, will also be on display.