Last Updated: 31 July 2025
Spotlight, the world’s largest analyst relations (AR) agency, has announced a strategic partnership with Profound, the first platform designed specifically to improve enterprise visibility in AI-powered search results. This collaboration offers a competitive edge for B2B technology companies by combining Profound’s analytics with Spotlight’s industry expertise.
“At Spotlight, we help the world’s most innovative B2B brands show up where it matters most – whether that’s in analyst reports, review platforms like G2, or AI-driven tools like ChatGPT. With deep expertise in analyst relations and peer reviews, we’re well-positioned to help brands navigate AI as a growing influence in the B2B buying journey.”
Rick Nash, CEO of Spotlight
Through this partnership, Spotlight and Profound clients gain access to sophisticated tools that track real-time brand mentions across major AI platforms such as ChatGPT, Google AI Overviews, MetaAI, Perplexity, Microsoft Copilot, DeepSeek, and Grok. These comprehensive analytics include metrics like indexed pages, AI conversation volume, referral traffic, share of voice, and visibility scores.
A key feature is citation share analysis, which identifies the most cited sources within specific categories, enabling companies to strategically manage their AI visibility.
The collaboration also emphasizes customized strategic support. Clients receive tailored programs focused on optimizing their brand’s performance through two influential data sources: industry analyst relations and peer reviews. By effectively managing these areas, businesses can enhance their standing in AI-driven search environments significantly.
"We're excited to partner with Spotlight to help Profound customers strategically influence how their brand shows up in AI search. Together, we provide the strategy and insight B2B leaders need to stand out in an increasingly AI-driven marketplace."
James Cadwallader, CEO of Profound
Details about how Spotlight leverages Profound's data to identify gaps in AI visibility—and how analyst relations and peer reviews critically influence AI search results—will be revealed by Spotlight CEO Rick Nash and Profound CEO James Cadwallader at the virtual Analyst Relations Summit, hosted by Product Marketing Alliance on August 21, 2025.
Interested professionals can register for the event online to gain valuable insights into maximizing their brand’s influence in AI search.
Based in Kansas City, Missouri, Spotlight is an insights-driven analyst relations and influence orchestration firm. With over a decade of experience, Spotlight helps companies—from startups to Fortune 500 firms—scale their analyst relations and peer review programs, maximizing value from influential channels. The Kansas City Business Journal consistently recognizes Spotlight as a "Best Place to Work."
Profound is an AI visibility platform designed to help brands understand, improve, and measure their presence in AI-powered search results. Created by experts from AMD, Microsoft, Datadog, Uber, Bridgewater, and OpenAI, Profound equips marketers to succeed in a future dominated by AI-driven discovery rather than traditional search links.
