Last Updated: 14 January 2025
Daash Intelligence, an AI-powered predictive commerce intelligence platform, announced it secured $5.5 million in a second seed funding round. This new funding brings the company’s total capital raised to $8.25 million.
Led by Bullpen Capital, the round included participation from new investor GFT Ventures and returning investors Silicon Road Ventures and Red Bike Capital. The impressive roster of investors highlights growing confidence in Daash’s potential to revolutionize beauty retail.
While the post-money valuation was not disclosed, the funding reflects investor interest and a strong market position.
Daash’s platform provides brands with weekly, retailer-specific updates for key product categories such as color cosmetics, skincare, fragrance, haircare, and personal care. Its proprietary AI synthesizes data from multiple sources to generate precise sales and velocity estimates, solving a persistent challenge for beauty brands—understanding how their products are performing relative to competitors in real-time.
“We love the holistic view of the skincare landscape and having access to the market data down to SKU-level stats across all categories. Having a good grasp of the context of our growth and the market’s growth, along with insights into product and ingredient trends, is super helpful as we roadmap our product pipeline and continue on our strong growth trajectory.”
Sarah Lee, Co-CEO and Co-founder of Glow Recipe
The additional funding will enable Daash to expand its engineering and go-to-market teams while accelerating product development. The company aims to meet the rising demand for timely and actionable data insights, helping beauty brands identify and leverage white-space market opportunities.
Daash plans to enhance its AI capabilities further and broaden its offerings to support more product categories. The company’s focus on market expansion and customer growth positions it to continue making a significant impact in the beauty industry.
"Beauty is a fiercely competitive retail category, and brands need affordable data insights to understand market trends as they are occurring, not weeks or months later. We’re thrilled to partner with this prestigious group of investors to provide beauty brands with early indicators of emerging trends, enabling them to act quickly and maximize sales."
Philip Smolin, Co-founder and CEO of Daash Intelligence
Founded by a team of experienced entrepreneurs, Daash Intelligence aims to solve retail’s transparency challenges by providing actionable insights into competitors’ sales performance and market share.
The company’s co-founders, including CEO Philip Smolin, bring deep expertise in AI and commerce.
Daash’s proprietary technology helps brands like Amika, Glow Recipe, Ilia, and Tatcha inform product development and optimize marketing, distribution, and sales strategies.
Daash’s AI platform delivers unparalleled transparency into market dynamics, empowering brands to act on emerging trends. By focusing on accessibility and accuracy, it supports smaller and midsized brands in competing with industry giants.
Since its inception, Daash has raised $8.25 million, reflecting growing trust from prominent investors in its vision to revolutionize retail intelligence.
Bullpen Capital, known for its investments in transformative startups, led the round. Other participants included GFT Ventures, a forward-thinking investor in AI, as well as returning investors Silicon Road Ventures and Red Bike Capital, both known for supporting innovative commerce solutions.
“Daash has seen phenomenal growth momentum since its launch and has more than doubled its client roster since announcing its initial funding round just over a year ago. The experienced team of co-founders identified a void in the commerce intelligence space and moved quickly to fill it, using AI to unlock the predictive insights midsized and smaller brands need to compete with even the biggest beauty behemoths.”
Paul Martino, General Partner, Bullpen Capital
