Last Updated: 31 January 2025
Aligned, the digital sales room streamlining buyer-vendor interactions, has secured $8 million in funding in its latest investment round, bringing its total funding to $14 million. The investment was led by JAL Ventures and included participation from existing investors NFX, Hetz Ventures, and CROs from leading SaaS companies.
While Aligned has not disclosed its valuation, the significant backing from established investors highlights its growing influence in the B2B sales tech sector.
B2B sales teams are facing longer sales cycles and lower win rates due to increasingly complex buying processes. Research shows that 77% of buyers find the process overwhelming, while 60% of deals stall due to indecision.
Additionally, 95% of the buyer’s journey now happens without direct sales interaction, as companies rely more on digital tools and independent research.
This shift underscores the importance of buyer enablement—empowering potential customers with the right information, resources, and collaboration tools to navigate the buying process confidently.
“Aligned has shown that empowering champions and offering buyer enablement can dramatically shorten sales cycles and increase win rates .By combining AI with a collaborative workspace that fixes the broken B2B workflow, they are introducing the next evolution of sales—one that is both AI-Led and Buyer-Led, and we are thrilled to be a part of this journey.”
Amiram Levinberg, Co-Founder & General Partner at JAL Ventures
With this funding, Aligned plans to expand its AI capabilities, focusing on enhancing the buyer-seller experience through automation, real-time insights, and predictive analytics.
The company aims to refine its AI-Assist and AI-Insights tools, enabling sales teams to leverage data-driven strategies and improve engagement with stakeholders.
Beyond AI development, Aligned is also preparing for market expansion. The company is looking to grow its presence in key global markets, scale its go-to-market teams, and further solidify its leadership in the digital sales room category.
Founded in 2021 by Yotam Sela (CTO), Gal Deitsch (CPO), and Gal Aga (CEO), Aligned is redefining B2B sales with a collaborative, AI-powered digital sales room.
By consolidating deal communication, resources, and timelines into a single shared workspace, Aligned eliminates scattered emails, links, and attachments—helping sales teams close deals faster and more efficiently.
Unlike traditional sales enablement tools, which focus solely on improving the sales process, Aligned prioritizes the buying experience, ensuring stakeholders stay engaged and informed throughout the journey.
"As a former CRO and VP of Sales, I've felt the pain of losing deals because champions weren't equipped to build internal consensus or 'hidden' stakeholders staying behind email threads. That's why we built Aligned—to give modern sellers their 'Iron Man Suit': AI-driven, 24/7 buyer enablement, deal execution support, and 'behind-the-scenes' deal insights. I couldn't be more excited about what's coming next."
Gal Aga, CEO and Co-Founder of Aligned
Aligned’s funding history includes investments from some of the top venture firms in SaaS and AI:
Since its inception, Aligned has raised a total of $14 million, solidifying its position as a leader in the AI-driven sales tech space.
