ASUS at CES 2025: What to Expect and How to Watch?

ASUS is gearing up for CES 2025 with its "Always Incredible" virtual launch event, set to highlight how artificial intelligence (AI) features prominently in its new offerings.

The event, scheduled for January 7 at 9:00 AM PT, will feature key ASUS executives unveiling groundbreaking innovations designed to redefine technology’s role in daily life.

With a focus on versatility, sustainability, and AI integration, ASUS aims to address modern demands for smarter, more responsive solutions.

How to Watch ASUS's CES 2025 press conference

The "Always Incredible" event will be livestreamed on January 7 at 9:00 AM PT via ASUS’ official website and YouTube channel. For attendees in Europe, the event will be accessible at 6:00 PM CET.

For those attending CES in Las Vegas, ASUS products will be available for hands-on demonstrations at The Venetian Expo, Meeting Room #3102, from January 6 to January 9. This showcase will include laptops, displays, peripherals, and more, offering a closer look at ASUS’ innovative lineup.

Expected Topics at ASUS’ CES 2025 Keynote

ASUS’ keynote will dive into a range of compelling topics, providing insights into the company’s latest advancements. Here’s what to look forward to:

• AI-Powered Innovations: ASUS will introduce affordable and accessible AI technologies integrated into laptops, desktops, and Mini PCs, empowering users across industries.
• FidelityFX Super Resolution 4 (FSR 4): This AI-driven feature enhances image quality and boosts frame rates in games, promising smoother, more immersive gaming experiences.
• Sustainability Initiatives: ASUS will emphasize eco-conscious practices, showcasing products built with transparent lifecycles and circular economy principles to promote a greener future.
• Comprehensive Showcases: The presentation will highlight how ASUS’ solutions cater to both consumer and commercial needs, offering devices that blend performance with practicality.

AI Integration: Making Technology Smarter

Central to ASUS’ presentation is its commitment to ubiquitous AI—a vision of integrating advanced AI capabilities across its product range. From ultraportable laptops to compact Mini PCs and high-performance desktops, ASUS is designing devices that adapt to users’ needs, making tasks more intuitive and efficient.

Features like Copilot+ PCs exemplify ASUS’ dedication to creating tools that merge innovation with accessibility, ensuring AI benefits are felt by all. These technologies not only streamline workflows but also inspire creativity and productivity in ways that align with modern challenges.