Last Updated: 23 July 2025
Scrunch AI, a startup focused on improving how brands appear in AI-driven searches, announced it has raised $15 million in Series A funding. The round was led by Decibel, with additional backing from notable investors including Mayfield, Homebrew, and other strategic participants. The latest funding brings Scrunch's total raised capital to $19 million.
The funding round arrives amid rapid company expansion, with Scrunch reporting over 50% month-over-month growth in its paying customer base during the past three months alone. Currently, more than 500 brands use Scrunch’s platform to improve their visibility in AI-driven search results, achieving an average 40% increase in referral traffic and up to fourfold improvements in their presence across generative AI platforms.
AI search is transforming how brands are discovered, challenging traditional SEO methods.
"Your website doesn't need to go away, but 90% of its human traffic will. AI agents are becoming the new front door to your brand, and we're building the infrastructure that helps you show up, stand out, and stay ahead."
Chris Andrew, co-founder and CEO of Scrunch AI
Marketers currently face a significant challenge, as more than 70% of Fortune 1000 websites remain incompatible with AI crawlers. This misalignment results in billions of dollars wasted on outdated strategies. Scrunch addresses this gap by providing businesses clear visibility into how their content is interpreted and surfaced by AI.
The newly acquired funds will primarily fuel the development and rollout of Scrunch’s innovative Agent Experience Platform (AXP). This platform serves structured and optimized content directly to AI engines, significantly improving brands' discoverability without needing a complete website overhaul. Currently in pilot phases with several enterprise customers, the AXP is expected to launch broadly in the coming months.
Scrunch also recently introduced an agency-specific service, providing customized tools and analytics for agencies managing multiple brands. This offering supports agencies as they guide their clients through the rapidly changing landscape of AI-driven search.
Scrunch AI was founded by CEO Chris Andrew, a veteran in product management with deep experience in SaaS technologies. The company has quickly differentiated itself by analyzing millions of prompts and citations across prominent generative AI platforms. This extensive dataset allows Scrunch to effectively understand and predict how large language models rank and display content.
"The way people discover brands is changing fast, and marketers are scrambling to catch up. We started Scrunch to provide brands with clarity on how they appear in AI search."
Chris Andrew
Decibel partner Jon Sakoda praised Scrunch's proactive approach: "Scrunch has the unique advantage of having built the foundation first—collecting data, learning from real-world behavior, and shipping with speed. They're not just observing the AI shift; they're helping brands rewrite the web for AI agents."
Scrunch’s prior investors and advisors include notable figures such as TJ Parker of PillPack, Bryant Chou of WebFlow, and Clara Shih, known for her roles at Meta AI, Salesforce, and Hearsay. With a growing market potential exceeding $100 billion, Scrunch positions itself as a key player in optimizing brand visibility within the AI-driven digital ecosystem.
